7 Hills Brewing Co. has announced an exciting new chapter in its operations, transitioning from bottling to canning to enable statewide distribution in Iowa. This significant shift follows a strategic partnership with Riverbluff Dispensary to produce Delta-9 THC infused sodas and seltzers.

From Bottles to Cans: A Strategic Move

Prior to the COVID-19 pandemic, 7 Hills was making strides in the Iowa market with its bottled beers. However, the pandemic necessitated a pause, leading the company to withdraw bottled products and focus on refining its processes. With the recent assistance from Riverbluff Dispensary, which moved its headquarters to the Millwork District, 7 Hills has now accelerated its plans to introduce a canning line, initially slated for 2025. Riverbluff’s collaboration played a crucial role by enabling 7 Hills to expedite the transition and meet the growing demand for THC-infused beverages.

Timing and Market Trends

The beer market is undergoing significant changes, with a nationwide decrease in beer production and a surge in non-alcoholic and THC-infused beverages. Partnering with Riverbluff Dispensary places 7 Hills at the forefront of these trends, demonstrating its commitment to innovation and growth.

With the new canning line operational, 7 Hills is set to re-enter the off-premise market, including grocery stores and gas stations, anticipating a 20-30% increase in production. The company has optimized its brewpub space to accommodate more storage, preparing to launch its flagship beers—7 Headed Monster IPA and Bernie’s Red Ale—alongside the popular Purple Reign Sour Ale.

Credit: 7 Hills Brewing Company
Credit: 7 Hills Brewing Company

Additionally, Riverbluff’s Delta-9 THC sodas and seltzers will soon be available, expanding the product offerings and catering to the rising demand for THC-infused beverages.

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How's it Legal? Understanding Iowa’s Cannabis Laws

Navigating the legal landscape of cannabis in Iowa is essential. Key regulations include:

  • Age Limit: Consumers must be 21 or older to purchase hemp-infused consumables.
  • THC Limits: Products can contain up to 4 milligrams of THC per serving and a maximum of 10 milligrams per container.
  • Labels and Penalties: Products must carry warning labels similar to those on alcohol, with penalties for violations.

Recreational marijuana remains illegal in Iowa, but hemp-based products with less than 0.3% THC are permitted, allowing 7 Hills, Riverbluff, and several other producers across the state to offer innovative beverages within the legal boundaries.

This expansion reflects 7 Hills Brewing's dedication to evolving with the ever-changing market. Their collaboration with local hemp producer Riverbluff and the introduction of a new THC-infused beverage showcase the company’s commitment to growth and innovation, ensuring it remains competitive and relevant, as the company continues to push boundaries while delivering high-quality beverages.

Photos: 7 Hills Brewing Company in Dubuque

Photos: 7 Hills Brewing Company in Dubuque

Gallery Credit: Tom Ehlers

Photos: Dubuque Farmers Market 2023

Take a trip through the Dubuque's Farmers Market

Gallery Credit: Tom Ehlers

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