Popular Direct-Sales Retailer to Close Nationwide, Impacting Iowa, Illinois, and Wisconsin

A major direct-sales retailer with a strong presence in Iowa, Illinois, Wisconsin and across the United States is set to close its doors nationwide by December 31st of this year. Consultants across the Midwest and beyond have confirmed that the business Thirty-One Gifts LLC, known for its personalized and functional lifestyle products, will be ceasing operations after many years of providing customizable home goods, accessories, and organizational solutions.

This unexpected announcement has left local consultants and customers scrambling to place their final orders, with many expressing sadness over the loss of a brand that had become a staple in communities across the three states. The retailer, which operated both online and through independent consultants, allowed shoppers to access a range of unique, customizable products — from handbags and totes to storage and décor items — all from the comfort of their homes or local pop-up events.

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As the year draws to a close, consultants are encouraging customers in Iowa, Illinois, and Wisconsin to take advantage of the remaining time to support their local representatives and secure the retailer's signature items before they are no longer available. According to local consultants and Facebook posts, your last chance to purchase Thirty-One products from local providers will be December 15th of 2024.

Thirty-One Gifts, founded in 2003 by Cindy Monroe in Chattanooga, Tennessee. Monroe started the company with the vision of empowering women through entrepreneurship. Thirty-One Gifts grew into one of the largest direct-sales companies in the U.S., specializing in personalized handbags, totes, and organizational items. The company operated primarily through independent consultants who hosted home parties, pop-up shops, and online sales, helping the brand expand rapidly across the country.

At its peak, Thirty-One Gifts boasted tens of thousands of consultants and millions of customers, creating a strong and loyal following. The company’s name, "Thirty-One," was inspired by Proverbs 31 in the Bible, which speaks of a virtuous woman, highlighting the brand's mission of supporting women in achieving financial independence.

The closure of Thiry-One Gifts LLC marks the end of an era for the brand, which had grown into a household name through its catalog and direct sales model. As December 31st approaches, the retailer will finalize all operations, leaving consultants in search of new opportunities and customers bidding farewell to a trusted source of everyday essentials.