Dubuque Ice Arena Becomes ImOn Arena In $500K Deal
According to a press release from the DRA, the Schmitt Island Development Corporation (SID) has announced a significant step in the redevelopment of Chaplain Schmitt Island. After gaining the Dubuque City Council's approval, SID has sealed a 5-year, $500,000 naming rights deal for the Dubuque Ice Arena with ImOn Communications, a Cedar Rapids-based company that has been providing high-speed fiber Internet, TV, and phone services to Eastern Iowa since 2007. This collaboration results in the city-owned ice arena being rebranded as ImOn Arena, marking a noteworthy juncture in the island's transformation.
“This is an exciting new partnership for the ice arena and the community, so we appreciate the city council’s support of this sponsorship agreement with ImOm Communications. It not only benefits the current work of SID and our commitment to re-developing the island, but it also helps with our overall marketing of the facility as a year-round place for events that bring people to Dubuque.”
-Kathy Buhr, Board Chair for SID and Director of Strategic Philanthropy & Schmitt Island Development for DRA.
SID's role as a non-profit organization tasked with overseeing the island's revival makes this partnership particularly pivotal. Working in conjunction with the city and DRA, which manages day-to-day operations at the arena, SID is dedicated to ensuring the island becomes a thriving year-round event destination. The sponsorship agreement not only infuses financial support into the ongoing redevelopment but also bolsters marketing efforts to draw people to Dubuque for various events.
“As we rapidly build out our serviceable footprint across the entire Dubuque market, we are proud to help support this beloved city destination on Schmitt Island. This partnership with SID reflects our commitment to the people that make Dubuque such a vibrant place to live and work, while also helping put a positive light on hockey and other year-round events in this city-owned facility.”
-Patrice Carroll, CEO of ImOn Communications
The public can anticipate a visible transformation as new signage and branding modifications are set to debut at the arena in September. An exciting addition to the agenda is a public ribbon-cutting event planned for the coming months, allowing the community and media to witness the unveiling of the revamped ImOn Arena branding.
“There are exciting things in-store for Chaplain Schmitt Island, and this new partnership is just one step forward in our overall masterplan. We are working closely with ImOn Communications on strategic activation plans as a key partner in our efforts and look forward to collaborating with them in maximizing the potential of the arena and making it a year-round destination venue that attracts even more people and events.”
-Stacy Kansky, Chief Commercial Officer with DRA and Q Casino
Mainstays of the Dubuque Ice Arena, now ImOn Arena, the Dubuque Fighting Saints were happy to be a contributing part of the deal. Robert Miller, President of Business Operations with the Dubuque Fighting Saints had a chance to talk about the upcoming changes and working as a team to further develop Chaplain Schmitt Island and the surrounding Dubuque Community.